What Works in Websites

Schedule	April 19 - May 3, 2012
Regular Rate	P8900+VAT
Early Bird Rate	P7900+VAT (if you pay up to 2 weeks before the course starts)

WWW: What Works In Websites is designed to show you how to make your website beneficial for your enterprise, but this is not a technical course for programmers. Gone are the days when website development is the sole domain of the IT department. This course will teach you how to formulate effective messages, interpret your web analytics, and capture your target online audience.

Objectives:

1. To appreciate the basic principles of CRM and its impact on marketing, the brand, and the company as a whole.
2. To understand how an eCRM infrastructure is built and how it is used in relevant digital channels.

I. Introduction

1. Web 101
2. Definition: key terms and concepts
3. General industry information

II. DM Planning Framework Revisited

III. WWW: How it works?

1. Typical website business objectives
2. Basic parts of a website
1. Choosing a Domain Names
2. Developing Website Content
3. Defining Basic parts of a webpage
4. Other Add-ons for Websites
3. Website Development Process
4. Website Usability
5. Website Analytics
6. Website Sales Funnel
7. Third party tools and services
1. Website Building Tools
2. Website Analytics Tools
8. Cases and executions

IV. Digital Marketing Planning Framework Applied