Social Media Marketing

Schedule	July 12 - August 2, 2012
Regular Rate	P11900+VAT
Early Bird Rate	P10900+VAT (if you pay up to 2 weeks before the course starts)

Millions of Netizens belong to virtual communities or social networks and use social media. Get a glimpse of how engaging with customers through social networks can result in deep brand engagement and one-to-one dialogue.

Virtual communities or social networking sites are proving to be a powerful online marketing venue to target, build relationships and grow your customer base. The most popular sites are a great source for generating massive results for your online marketing campaign. Enroll in this course and learn how to create the right buzz to get people talking about you, your business, product, or service. Learn the tools, tips and tricks needed to use your social media time wisely and get great results.

I. Introduction

1. What is Social Capital?
2. The Beginning
3. The Potential of Social Networks
4. Social Networking in relation to other Media
5. Categorizations of Social Media and Social Networks
6. Top 10 Social Networking Sites in the Philippines for 2009

II. Social Networking Basics

1. Why do people join Social Networks?
2. What do people do in Social Networks?
3. Who are in Social Networks?

III. Social Network Marketing

1. Why get into Social Network Marketing?
2. The Many Uses of Social Networks
3. As a brand, what can you do in social networks?
4. Marketing Objectives in Social Network Marketing
5. How your Social Network Marketing fits in your over-all marketing plan
6. To Build or Join a Social Network
7. Developing Your Social Networking Strategy

IV. Metrics and Analytics

1. Types of Metrics
2. Key Performance Metrics
3. Introducing the Traditional Sales Funnel
4. More on the Traditional Sales Funnel
5. The Social Media Sales Funnel
6. Online tools
7. Social Network Marketing Cases with Metrics

V. Social Network Marketing in Action

1. Practical How To's: Twitter for Business
2. Practical How-To's: Facebook for Business
3. Major Challenges to Social Networking Sites
4. Beware the Dark Side!

VI. Guidelines for Social Networking Etiquette

VII. Emerging Trends in Social Networks

VIII. Video Interview with Narciso Reyes, Philippines Country Sales Manager of Friendster

IX. Yahoo Nielsen net Index for Social Networks