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The Digital Marketing Plan May 30 - June 13, 2013
Today the ascent of digital marketing as a key medium being consumed across the world and across the country is simply phenomenal. We see its consumption going beyond the normal boundaries of geography and time. We truly see the power shifting from advertiser to consumer. Advertisers no longer have the sole control over the marketing of brands. This course will teach you how to leverage on digital to hit your brand's target.
What Works in Websites May 29 – June 19, 2013
What Works In Websites is designed to show you how to make your website beneficial for your enterprise, but this is not a technical course for programmers. Gone are the days when website development is the sole domain of the IT department. This course will teach you how to formulate effective messages, interpret your web analytics, and capture your target online audience.
Effective Email Marketing May 15 - May 29, 2013
Learn the fundamentals of permission-based email marketing and global best practices for developing, implementing and testing effective, profitable email marketing campaigns.
Marketing 360: IMC September 12 - October 22, 2013
Integrated marketing communications is the holistic approach to marketing where marketers unify communication elements to ensure consistency in their message and media utilization.
Online Community Management September 26 - October 10, 2013
To get a click or to get customer interaction is the goal of display ads found online. This course tackles the different aspects of web advertising using Online Advertising, Advergaming and other online marketing strategies.
Mobile: Marketing on the Go! May 21 - June 18, 2013
The Philippines has more than 68 million mobile users. As the texting capital of the world, mobile is a way of life for us. Learn how to engage customers using mobile beyond the usual text campaigns and how to do it right such as getting permission from your customers. Learn from a wide range of case studies and see which mobile marketing strategies will work for your own product or service.
Social Media Marketing June 19 - July 17, 2013
Millions of Netizens belong to virtual communities or social networks and use social media. Get a glimpse of how engaging with customers through social networks can result in deep brand engagement and one-to-one dialogue.
Display and Search Advertising July 16 - August 13, 2013
Display and search are the most fundamental marketing methods of the internet and most companies fail to realize the necessity of search for their product or brand. In Search Engine Marketing, learn how your products and services can be found when your customers are looking for you.
e-CRM June 27 - July 18, 2013
e-Commerce June 5 - June 19, 2013
Digital Marketing Analytics 101 July 19 - August 2, 2013
Digital Marketing Analytics 102
“The wealth of experience our subject matter expert team has is invaluable.”
Digital should be part of your marketing mix. More of your customers are online today and even more will be looking for you online. You can’t afford not to be online and not manage your online presence unless you want your competitors and customers to do it for you. Digital marketing channels work for businesses big or small, but not everyone was trained to harness its power.
The Certified Digital Marketer (CDM) program is a professional certification course designed for on-the-go marketers and businessmen, built on both managerial and technical points of view. It’s a full online course, so students can choose to learn anytime, anywhere they may be at their own preferred pace. There’s (optional) face-to-face introductory sessions too for each module of the program, available to students who would like to get a helicopter view of the subject and interact with the featured subject matter expert.
The program can be taken in full or in part, with each module serving as a standalone course. Once the 12-module program is completed, the student gets a Certificate of Completion and can qualify for an industry-recognized Certified Digital Marketer title to distinguish himself as a marketer with a solid foundation in digital marketing.
Besides the full professional certificate program, there are 5 specialist tracks designed for specific career paths namely: Social Media Marketing, Digital Marketing Analytics, Digital Media Planning, e-Business, and the Certified in Digital PR program in partnership with the Public Relations Society of the Philippines (PRSP).
The Certified Digital Marketer (CDM) program is recognized and supported by the Ateneo de Manila University (ADMU), De La Salle University, Ateneo Java Wireless Competency Center (AJWCC), and the following professional associations: Internet and Mobile Marketing Association of the Philippines (IMMAP), Philippine Association of National Advertisers (PANA), Marketing and Opinion Research Society of the Philippines (MORES), Philippine Retailers Association (PRA), Public Relations Society of the Philippines (PRSP), Philippine Marketing Association of the Philippines, (PMA) and the People Management Association of the Philippines (PMAP).
At the end of the 12-course program, each participant should:
- Know, understand, and appreciate the basic concepts of Digital Marketing and its benefits in brand awareness and brand building
- Learn how to grow your organization’s or client’s business by leveraging on specific digital marketing channels available today, such as search engines, e-mail, blogs, mobile, and much more
- Learn key lessons from various international and local business cases provided in class
- Ascertain possible applications of digital marketing in any enterprise, both as a stand-alone medium or as a pivotal part of a cross-media campaign
- Discover emerging trends in digital marketing and prepare for the imminent digital revolution
Who should attend?
This program would be of most benefit to people who:
- Have some experience in digital but want to grow their confidence and master the field
- May have only one perspective of digital, or be a specialist in one area of digital
- Are new to digital and keen to learn about how to leverage digital across different digital channels
- Entrepreneurs who wants grow their business strategically through different digital channels
How It Works
Step 1: Each course starts with an introductory lecture with our speakers from the industry.
Step 2: Followed by a 2-week online course, guided by an online facilitator.
Step 3: The output of each class is marketing brief/plan that you can use for work. In the summary session, you will present your work to a panel of experts via webinar who can give you practical feedback.
Policies
Certified Digital Marketing Program
MODES OF ATTENDANCE
- To facilitate learning, the course employs a blended approach: a portion of the class is conducted face-to-face while the rest is conducted through an online platform (edu20.org), which can track logins and duration of stay. It is recommended that participants login five (5) times a week for thirty minutes to one hour.
- It is highly recommended for participants to join physical classroom sessions so they can interact with faculty and classmates. Students who cannot physically attend the classroom sessions can view the videos of the class online.
- Webinar sessions are online seminars which are held in the middle of 2-week class schedule. Students will be given access to an online site where they will listen to the 1-2 hour lecture of the Subject Matter Expert.
- Towards the end of their course, participants will be asked to present their final output to a panel of experts who will give their feedback and recommendations. The presentation of a marketing strategy will test how well they can apply the concepts learned in class.
- Participants are given access to the online class up to two (2) weeks after the summary session.
CERTIFICATION
- A student who enrolls in a course is given two options: (1) Complete the online activities, create and present a marketing plan, receive complete feedback from Subject Matter Experts and get the Certificate of Completion, or (2) complete the online activities and get a Certificate of Participation.
- Students will receive their certificates if all requirements are met with at least the minimum grade of 2.0, or 80%. A participant who receives a completion certificate for all twelve (12) program modules and completes forty (40) hours of mentorship shall be recognized by the Internet and Mobile Marketing Association of the Philippines as a Certified Digital Marketer (CDM).
LATE SUBMISSIONS
- Failure to submit the complete requirements will result in a grade marked “INC.” In this case, you are given up to one (1) week after the summary session to complete the requirements of the program as required by your facilitator. If by any reason you will be unable to comply with the submission date, kindly inform your facilitator.
FINAL GRADES AND CERTIFICATES
- Failure to submit the complete requirements will result in a grade marked “INC.” In this case, you are given up to one (1) week after the summary session to complete the requirements of the program as required by your facilitator. If by any reason you will be unable to comply with the submission date, kindly inform your facilitator.
- Digital certificates will be sent through your email but you can request for the hard copy of the certificates to be mailed to you. Processing fees will apply.
