Program
About the Program
The wealth of experience our subject matter expert team has is invaluable.
Digital should be part of your marketing mix. More of your customers are online today and even more will be looking for you online. You can't afford not to be online and not manage your online presence unless you want your competitors and customers to do it for you. Digital marketing channels work for businesses big or small, but not everyone was trained to harness its power.
The Certified Digital Marketer Program is designed for on-the-go marketers and businessmen. We take a managerial, not too technical point-of-view. Each lesson is a bite-sized case, lecture or video.
In each course, you need to propose a sound digital marketing strategy to industry practitioners and get feedback. You can take each module as a stand-alone course at your own pace with physical introductory sessions or purely online.
Once you get certificates of completion in all 11-courses you can qualify for an industry-recognized Certified Digital Marketer title to distinguish yourself as a marketer who has a solid foundation in digital marketing.
This program was established by the Internet & Mobile Marketing Association of the Philppines (IMMAP) and eLearning Edge. It is academe-backed by universities such as the Ateneo de Manila University with the Ateneo Java Wireless Competency Center as a Certifying body. Our goal in educating marketing professionals and businessmen is to grow the industry and develop a world-class talent-pool of digital marketing practitioners.
At the end of the 11-course program, each participant should:
- Know, understand, and appreciate the basic concepts of Digital Marketing and its benefits in brand awareness and brand building
- Learn how to grow your organization’s or client’s business by leveraging on specific digital marketing channels available today, such as search engines, e-mail, blogs, mobile, and much more
- Learn key lessons from various international and local business cases provided in class
- Ascertain possible applications of digital marketing in any enterprise, both as a stand-alone medium or as a pivotal part of a cross-media campaign
- Discover emerging trends in digital marketing and prepare for the imminent digital revolution
The wealth of experience our subject matter expert team has is invaluable. They dedicate extraordinary time, energy and expertise to help develop digital marketing professionals, grow the local digital marketing industry and instill the discipline for continuous self-learning in such a fast-paced industry.
How long are you going to wait to make the digital shift? - Our call-to-action video during the 2011 IMMAP Interactive Summit.
Coni Cruz , Associate Program Director, of the Certified Digital Marketer Program (www.imadigitalmarketer.com) talks about digital marketing and IMMAP-Ateneo's program in addressing the needs of today's marketers and businessmen. The program is made up of 11 courses that can be taken purely online to fit the on-the-go lifestyle of marketers today.
Shoptalk by ANC - February 4, 2011
