Mobile: Marketing on the Go

Schedule	November 28 - December 19, 2011 March 8 - 29, 2012
Regular Rate	P11900+VAT
Early Bird Rate	P10900+VAT (if you pay up to 2 weeks before the course starts)

As the texting capital of the world, mobile is a way of life for us. Most Filipinos identify their phone as an extension of themselves, something that they won't leave home without, bring to bed and save money for (i.e. to buy a unit or pre-paid load). Businesses and marketers can tap mobile as an interactive direct marketing channel to their customers.

Find out how the leading mobile marketing companies execute successful mobile marketing campaigns.

Learn how to go beyond the usual text campaigns to engage customers and how to do it right (e.g. getting permission from your customers). Learn from a wide range of case studies and see which mobile marketing strategies will work for your own product or service.

1. Part One: Introduction
1. Why Mobile?
2. Landscape and Ecosystem
3. Lingo
4. A Must-Read Before You Market With Mobile: NTC on Push Marketing
2. Drill 1: Word Search
3. Part Two: Executions and Case Studies
1. Mobile Websites
2. Mobile Web Advertising
3. Mobile Downloads and Branding
4. Mobile Applications
5. Location-Based Services
6. Bluetooth Marketing
7. Mobile Customer Relationship Management
8. Info On Demand
9. Mobile Hotline
10. Mobile Sampling
11. Mobile Coupons
12. Mobile Raffle Promotions
13. Basics for an SMS Raffle
14. SMS Raffles With Mobile Coupons
15. SMS Raffle With Mobile Voting
16. SMS Pointer with Highest Pointer Execution
17. Mobile Marketing on a Shoestring Budget
4. Drill 2: Mix and Match
5. Part Three: Applying the Digital Marketing Framework to Mobile
1. Planning
1. Your Consumers
2. Integration With Other Components of IMC Strategy
2. Creation
1. Channels
2. Content
3. Mechanics Processing: Collaborating With Telcos and Gov't Entities
3. Evaluation
1. How Can You Tell If Your Campaign Is Any Good?
6. Drill 3: Word Search
7. More Case Studies