Effective Email Marketing

Schedule	January 19 - February 2, 2012 September 3 - 17, 2012
Regular Rate	P8900+VAT
Early Bird Rate	P7900+VAT (if you pay up to 2 weeks before the course starts)

This course will teach you the fundamentals of permission-based email marketing and global best practices for developing, implementing and testing effective, profitable email marketing campaigns.

1. Part One: An Introduction to Email Marketing
1. The Benefits of Email Marketing
2. Part Two: Avoiding SPAM
3. Part Three: Applying the Digital Marketing Framework to Email Marketing
1. Planning
2. Creation
1. Your List
• Getting Permission From Your Existing Database
2. Your Content
3. Your Design and Formatting
4. Multipart MIME: A Compromise Between Plain-Text and HTML
5. Your Pre-Tests and Final Checks
3. Promotion
4. Evaluation
4. Game: Email Marketing Challenge
5. Part Four: Case Studies, Tips and Resources
1. Updates and Survey Results on Email Marketing Strategies
2. Case Studies
3. Tips