E-Commerce

Schedule February 13 - 27, 2012
October 9 - 23, 2012
Regular Rate P8900+VAT
Early Bird Rate P7900+VAT (if you pay up to 2 weeks before the course starts)

Learn about exciting developments in e-commerce. Find out how you can tap existing services or even start your online business.

  1. Introduction
    1. Some General Industry Information
    2. Introduction to ecommerce
    3. Ecommerce key terms and concepts
  2. DM Planning Framework Revisited
  3. How it works
    1. Different parts of the ecommerce ecosystem
    2. Affiliate marketing and networks
    3. Different Types of Executions with Brands
    4. Integration with other channels
    5. Analytics
  4. DM Planning framework applied to ecommerce
    1. Planning the Platform
      1. Brand Purpose and Audience brief provided
      2. Typical objectives for ecommerce
      3. Set goals
      4. Overall marketing strategy and tactics
    2. Creating the Platform
      1. Value proposition of the entire platform, role that ecommerce plays in that platform
      2. Channel Mix
        • Customer journey
      3. Content Plan
    3. Publicizing the Platform
      1. Messaging
      2. Paid Media
      3. Earned Media
      4. Integration
    4. Evaluation
      1. Determining the data you need
      2. Determining your metrics and KPIs
      3. Developing your sales funnel
      4. Testing and Optimization

     

REGISTER NOW

You can take each course on its own or take the full program. You will be a Certified Digital Marketer once you complete all 11 courses.

Enter your contact information and we will process your application.

Browse by course