E-Commerce

Schedule February 13 - 27, 2012
October 9 - 23, 2012
Regular Rate P8900+VAT
Early Bird Rate P7900+VAT (if you pay up to 2 weeks before the course starts)

    I. Introduction

    1. General Industry Information
    2. A Brief History of eCommerce
    3. eCommerce ecosystem framework
    4. Glossary

    II. DM Planning Framework Revisited

    III. eCommerce: How it works

    1. eCommerce Platforms
    2. Payment Gateways
    3. Merchandising / product presentation strategies
    4. eCommerce Analytics
    5. Marketing your ecommerce site/page
    6. Fulfillment Models
    7. Customer service/support
    8. Case Studies: e-Commerce executions of selected brands

    IV. DM Planning framework applied to ecommerce

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You can take each course on its own or take the full program. You will be a Certified Digital Marketer once you complete all 11 courses.

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