The Digital Marketing Plan

Schedule	May 30 - June13, 2012
Regular Rate	P7900+VAT
Early Bird Rate	P6900+VAT (if you pay up to two weeks before the course starts)

Today the ascent of digital marketing as a key medium being consumed across the world and across the country is simply phenomenal. We see its consumption going beyond the normal boundaries of geography and time. We truly see the power shifting from advertiser to consumer. Advertisers no longer have the sole control over the marketing of brands. Consumers have started to speak their minds about brands, companies, having a major hand as to what, when and where they can be spoken to by advertisers.

I. Introduction to Digital Marketing

1. What is Digital Marketing?
2. The Digital Marketer
3. Role of Technology

II. Digital Marketing Terminologies
III. Digital Marketing Ecosystem

1. Digital Marketing Format – Website
2. Digital Marketing Format – Search
3. Digital Marketing Format – Email
4. Digital Marketing Format - Social Media
5. Digital Marketing Format – Mobile
6. 2011 Case Study on Digital Media Presence of Brands (Asia)

IV. Digital Marketing Functions

1. Mix and Funnel
2. Segmenting, Targeting, and Positioning
3. PR Machinery and IMC

V. Is your brand ready for Digital Marketing?

1. How digitally healthy is your brand?

VI. Digital Marketing Planning Framework

1. Planning the Platform
1. Knowing Your Consumer
2. Creating the Platform
3. Publicizing Your Platform
4. Analysis and Optimization

VII. The Marketing Brief
VIII. Digital Marketing Planning Framework Applied