Crisela Cervantes

She has 9 years experience in the communications/marketing industry and is currently with ABS-CBN Interactive as the Head of Customer Marketing.

In the past she worked in Ogilvy & Mather as an advertising suit, developing 360 Degree communication campaigns for various multinational and local Clients. She was later hired by Mindshare Interaction, to launch and set-up their digital services. She has won several awards for both traditional advertising campaigns and digital media including her work on Gillette Vector, which won a Bronze in the Asian Marketing Effectiveness Awards and a Purple head Award given by Mindshare Asia Pacific for her work on Fish & Co's digital drive-to-store campaign.