Social Media Marketing

Schedule June 19 – July 17, 2013
Face to Face Session: June 19, 2013 | 2pm-7pm
Consultation Webinar: July 4, 2013
July 10, 2013
Summary Webinar: July 17, 2013
Regular Rate P 13500 + VAT
Early Bird Rate P 11800 + VAT (if you pay two weeks before the course starts)

Millions of Netizens belong to virtual communities or social networks and use social media. Get a glimpse of how engaging with customers through social networks can result in deep brand engagement and one-to-one dialogue.

Virtual communities or social networking sites are proving to be a powerful online marketing venue to target, build relationships and grow your customer base. The most popular sites are a great source for generating massive results for your online marketing campaign. Enroll in this course and learn how to create the right buzz to get people talking about you, your business, product, or service. Learn the tools, tips and tricks needed to use your social media time wisely and get great results.

  1. Introduction
    1. Social Media
    2. Social Networking
      1. Marketing Benefits and Challenges
    3. 8 Social Media Sites to Consider
  2. DM Planning Framework Revisited
    1. Planning the Platform
    2. Creating the Platform
    3. Publicizing the Platform
    4. Analysis and Optimization
  3. Social Media Marketing: How It Works
    1. Social Media Marketing
      1. Inbound Marketing and/vOutbound Marketing
    2. Facebook
    3. Twitter
      1. Getting Started
      2. Twitter Marketing: Tips and Tactics
      3. Learn from Twitter’s Best Practices
    4. Blogging
      1. Getting Started
      2. Blog Marketing: Tips and Tactics
    5. Online Community Management
  4. Monitoring and Evaluation
    1. Social Media Monitoring
      1. Monitoring versus Measurement
      2. Social Media Monitoring: Tips and Tactics
      3. Social Media Monitoring: Tools
        1. Free Social Monitoring Tools
        2. Paid Social Monitoring Tools
    2. Social Media Metrics
  5. Case Studies, Tips, and Resources

How It Works

Step 1: Each course starts with an introductory lecture with our speakers from the industry.

Step 2: Followed by a 2-week online course, guided by an online facilitator.

Step 3: The output of each class is marketing brief/plan that you can use for work. In the summary session, you will present your work to a panel of experts via webinar who can give you practical feedback.

CDM Comparison Table
Month Course Schedule
January eCRM
Digital Marketing Plan		 Jan 10 - Feb 1, 2013
Jan 30 - Feb 15, 2013
February Marketing 360
Effective E-mail Marketing
Social Media Marketing
Digital Marketing Plan 		Feb 8 - Mar 8, 2013
Feb 20 - Mar 6, 2013
Feb 26 - Mar 26, 2013
Feb 28 - Mar 14, 2013
March Mobile: Marketing on the Go
eCommerce
Analytics 101
Digital Marketing Plan
Display & Search 		Mar 5 - Apr 2, 2013
Mar 20 - Apr 10, 2013
Mar 22 - Apr 12, 2013
Mar 25 - Apr 11, 2013
Mar 26 - Apr 17, 2013
April Online Community Management
eCRM
Analytics 102
Digital Marketing Plan
Social Media Marketing 		Apr 10 - Apr 23, 2013
Apr 17 - May 8, 2013
Apr 18 - May 3, 2013
Apr 25 - May 9, 2013
Apr 30 - May 28, 2013
May Effective E-mail Marketing
Mobile: Marketing on the Go
What Works in Websites
Digital Marketing Plan 		May 15 - May 29, 2013
May 21 - Jun 18, 2013
May 29 - Jun 19, 2013
May 30 - Jun 13, 2013
June eCommerce
Social Media Marketing
Digital Marketing Plan
eCRM 		Jun 5 - Jun 19, 2013
Jun 19 - Jul 17, 2013
Jun 26 - Jul 10, 2013
Jun 27 - Jul 18, 2013
July Display & Search Advertising
Analytics 101
Online Community Management
What Works in Websites
Digital Marketing Plan 		Jul 16 - Aug 13, 2013
Jul 19 - Aug 2, 2013
Jul 23 - Aug 6, 2013
Jul 25 - Aug 15, 2013
Jul 30 - Aug 13, 2013
August Effective E-mail Marketing
Analytics 102
Mobile: Marketing on the Go
eCommerce
Digital Marketing Plan 		Aug 7 - Aug 21, 2013
Aug 9 - Aug 30, 2013
Aug 27 - Sep 24, 2013
Aug 28 - Sep 11, 2013
Aug 29 - Sep 12, 2013
September Marketing 360
eCRM
Social Media Marketing
Digital Marketing Plan 		Sep 12 - Oct 15, 2013
Sep 18 - Oct 9, 2013
Sep 19 - Oct 17, 2013
Sep 26 - Oct 10, 2013
October Display & Search
Online Community Management
Digital Marketing Plan		 Oct 17 - Nov 6, 2013
Oct 22 - Nov 12, 2013
Oct 23 - Nov 11, 2013
November Effective E-mail Marketing
Analytics 101
What Works in Websites
Digital Marketing Plan		 Nov 12 - Nov 26, 2013
Nov 15 - Nov 29, 2013
Nov 20 - Dec 11, 2013
Nov 28 - Dec 12, 2013
December Analytics 102
eCommerce		 Dec 2 - Dec 18, 2013
Dec 3 - Dec 17, 2013

CDM Graduates