Click: Online Advertising

Schedule	June 13 - 27, 2012
Regular Rate	P8900+VAT
Early Bird Rate	P7900+VAT (if you pay up to 2 weeks before the course starts)

Learn the art and science of online advertising and online media. At the end of this course you will be able to create an online advertising strategy and media plan.

Module 1: Introduction to Online Advertising

1. Global Advertising Expenditure by Medium
2. Who's Online?
3. What Online Advertising Brings to Consumers and Advertisers
4. Advantages of Online Advertising
5. Marketing Objectives Fulfilled in Online Advertising
6. Online Advertising Formats and Platforms
7. Some Common Terms in Web Advertising

Module 2: Online Advertising Formats and Platforms

1. Text Ads
2. Banner Ads
1. Types of Banners
2. IAB Standard sizes for Display Advertising
3. Best Results for Banner Ad Placement, Ad Sizes and Formats
4. Sample of Banner Ads
3. Rich Media
1. IAB Standard for Rich Media
2. Samples of Rich Media
4. Mobile Advertising
5. More Types of Online Advertisements
6. Advergaming
1. In-Focus Advergaming
2. Classifications of Advergaming
3. Forms of Advergaming
4. Benefits and Strategies in Advergaming
5. Practical Applications of Advergaming
   
6. IAB In-Game Advertising Measurement Guidelines
7. Content or Ad Networks
1. Blog Advertising
2. Advertising via Social Networks
   - Advertising on Facebook
3. Branded Content or Custom Branded Executions
8. Revenue Models
9. Multi-Platform Approach

Module 3: Developing Online Advertising Plan

1. Step 1: Preliminary Analysis Targeting
2. Step 2: Knowing Your Objectives
3. Step 3:
1. Designing Your Sales Funnel for Your Online Ad
2. Sales Funnel Samples and Key Performance Indicators (KPIs)
3. Measurement of Success and Performance Metrics
4. Other considerations in Web Advertising
4. Step 4: Using Frameworks in Online Ads
5. Step 5: Budget Planning and ROI

Module 4: Future of Online Advertising