WELCOME TO THE ATENEO-CDM PROGRAM!

The Certified Digital Marketer (CDM) program is a professional certification course designed for on-the-go marketers and businessmen, built on both managerial and technical points of view. It’s a full online course, so students can choose to learn anytime, anywhere they may be at their own preferred pace. There’s (optional) face-to-face introductory sessions too for each module of the program, available to students who would like to get a helicopter view of the subject and interact with the featured subject matter expert.

The program can be taken in full or in part, with each module serving as a standalone course. Once the 12-module program is completed, the student gets a Certificate of Completion and can qualify for an industry-recognized Certified Digital Marketer title to distinguish himself as a marketer with a solid foundation in digital marketing.

Besides the full professional certificate program, there are 5 specialist tracks designed for specific career paths namely: Social Media Marketing, Digital Marketing Analytics, Digital Media Planning, e-Business, and the Certified in Digital PR program in partnership with the Public Relations Society of the Philippines (PRSP).

The Certified Digital Marketer (CDM) program is recognized and supported by the Ateneo de Manila University (ADMU), De La Salle University, Ateneo Java Wireless Competency Center (AJWCC), and the following professional associations: Internet and Mobile Marketing Association of the Philippines (IMMAP), Philippine Association of National Advertisers (PANA), Marketing and Opinion Research Society of the Philippines (MORES), Philippine Retailers Association (PRA), Public Relations Society of the Philippines (PRSP), Philippine Marketing Association of the Philippines, (PMA) and the People Management Association of the Philippines (PMAP). Read more


Month Course Schedule
January eCRM
Digital Marketing Plan
Jan 10 - Feb 1, 2013
Jan 30 - Feb 15, 2013
February Marketing 360
Effective E-mail Marketing
Social Media Marketing
Digital Marketing Plan
Feb 8 - Mar 8, 2013
Feb 20 - Mar 6, 2013
Feb 26 - Mar 26, 2013
Feb 28 - Mar 14, 2013
March Mobile: Marketing on the Go
eCommerce
Analytics 101
Digital Marketing Plan
Display & Search
Mar 5 - Apr 2, 2013
Mar 20 - Apr 10, 2013
Mar 22 - Apr 12, 2013
Mar 25 - Apr 11, 2013
Mar 26 - Apr 17, 2013
April Online Community Management
eCRM
Analytics 102
Digital Marketing Plan
Social Media Marketing
Apr 10 - Apr 23, 2013
Apr 17 - May 8, 2013
Apr 18 - May 3, 2013
Apr 25 - May 9, 2013
Apr 30 - May 28, 2013
May Effective E-mail Marketing
Mobile: Marketing on the Go
What Works in Websites
Digital Marketing Plan
May 15 - May 29, 2013
May 21 - Jun 18, 2013
May 29 - Jun 19, 2013
May 30 - Jun 13, 2013
June eCommerce
Social Media Marketing
Digital Marketing Plan
eCRM
Jun 5 - Jun 19, 2013
Jun 19 - Jul 17, 2013
Jun 26 - Jul 10, 2013
Jun 27 - Jul 18, 2013
July Display & Search Advertising
Analytics 101
Online Community Management
What Works in Websites
Digital Marketing Plan
Jul 16 - Aug 13, 2013
Jul 19 - Aug 2, 2013
Jul 23 - Aug 6, 2013
Jul 25 - Aug 15, 2013
Jul 30 - Aug 13, 2013
August Effective E-mail Marketing
Analytics 102
Mobile: Marketing on the Go
eCommerce
Digital Marketing Plan
Aug 7 - Aug 21, 2013
Aug 9 - Aug 30, 2013
Aug 27 - Sep 24, 2013
Aug 28 - Sep 11, 2013
Aug 29 - Sep 12, 2013
September Marketing 360
eCRM
Social Media Marketing
Digital Marketing Plan
Sep 12 - Oct 15, 2013
Sep 18 - Oct 9, 2013
Sep 19 - Oct 17, 2013
Sep 26 - Oct 10, 2013
October Display & Search
Online Community Management
Digital Marketing Plan
Oct 17 - Nov 6, 2013
Oct 22 - Nov 12, 2013
Oct 23 - Nov 11, 2013
November Effective E-mail Marketing
Analytics 101
What Works in Websites
Digital Marketing Plan
Nov 12 - Nov 26, 2013
Nov 15 - Nov 29, 2013
Nov 20 - Dec 11, 2013
Nov 28 - Dec 12, 2013
December Analytics 102
eCommerce
Dec 2 - Dec 18, 2013
Dec 3 - Dec 17, 2013

CDM Graduates