The Certified Digital Marketer Program (CDM) by the International Institute of Digital Marketing (IIDM) is a professional certification program designed for on-the-go marketers and businessmen, built on both managerial and technical points of view. It’s a full online course, so students can choose to learn anytime, anywhere they may be at their own preferred pace. There’s (optional) face-to-face introductory sessions too for each module of the program, available to students who would like to get a helicopter view of the subject and interact with the featured subject matter expert.
The program can be taken in full or in part, with each module serving as a standalone course. Once the 12-module program is completed, the student gets a Certificate of Completion and can qualify for an industry-recognized Certified Digital Marketer title to distinguish himself as a marketer with a solid foundation in digital marketing.
Besides the full professional certificate program, there are 5 specialist tracks designed for specific career paths namely: Social Media Marketing, Digital Marketing Analytics, Digital Media Planning, e-Business, and the Certified in Digital PR program in partnership with the Public Relations Society of the Philippines (PRSP).
The Certified Digital Marketer (CDM) program is recognized and supported by the Ateneo de Manila University (ADMU), De La Salle University, Ateneo Java Wireless Competency Center (AJWCC), and the following professional associations: Internet and Mobile Marketing Association of the Philippines (IMMAP), Philippine Association of National Advertisers (PANA), Marketing and Opinion Research Society of the Philippines (MORES), Philippine Retailers Association (PRA), Public Relations Society of the Philippines (PRSP), Philippine Marketing Association of the Philippines, (PMA) and the People Management Association of the Philippines (PMAP). Read more
|October|| Social Media Marketing 101
Digital Marketing Analytics 101
CRM, Email, & Loyalty Strategies
| Oct 21 – Nov 18, 2014
Oct 23 – Nov 20, 2014
Oct 28 – Dec 2, 2014
|November||The Digital Marketing Plan
What Works in Websites
|Nov 13 – Dec 4, 2014
Nov 25 – Dec 9, 2014
|December|| Social Media Marketing 102
Digital Marketing Analytics 102
| Dec 2 – Jan 13, 2015
Dec 2 – Jan 22, 2015